1. Follow a customer's journey on your phone
Open your homepage without zooming. Choose one service, then try to make an enquiry as a new customer would. You do not need a design tool to spot a menu that covers the page, text that is hard to read or a contact button you cannot comfortably tap.
- Can you tell which service to choose before scrolling through a long introduction?
- Do service names, photos and buttons fit the screen without sideways scrolling?
- Can you find and use the contact route from the service page?
- Does the enquiry form ask only for information needed to reply?
Write down the page and the exact step that was difficult. “The menu covers the phone number” gives a clearer redesign brief than “make the site modern”.
2. Check what a new customer learns
Read the site as someone who has never heard of your business. Can they tell what you offer, who it is for and how to take the next step? Check service descriptions, operating areas, contact details and opening information against how the business works today.
Make services specific
Describe the jobs you actually take on. For a trade, “boiler servicing and repairs” is more useful than “complete solutions”. Give each main service enough detail for a customer to decide whether to enquire.
Make contact practical
Use an enquiry route you monitor. If you travel to customers or work remotely, explain that accurately. Avoid response-time promises you cannot consistently meet.
3. Use proof you can stand behind
Look for genuine completed work, photos you have permission to use and relevant qualifications. Explain what a project involved rather than adding a result you cannot substantiate. Remove placeholder gallery captions and outdated claims.
You can explore our Vehicle Leasing Associates project as a live Get Digital Done example with service information and contact routes. It is an example of the work, rather than a promise of results for your business.
4. Pick the three changes that would help most
Keep the brief manageable. List the most useful improvements, such as clearer service descriptions, easier mobile contact or better examples of real work. Note any existing pages, branding or photos you want to keep.
Replacing an outdated site does not mean adding every possible feature. This offer is for straightforward service-business websites; online shops, large corporate CMS projects, complex integrations and large migrations are outside the current scope.
5. What to send for an optional free preview
- Your current website URL, if you have one.
- Your business name and the main services you offer.
- The customer action you want the website to support: an enquiry, phone call or another agreed next step.
- The three changes that would make the existing site more useful.
- Any photos, logo or examples of work you have permission to use.
Send an initial enquiry first; you do not need to have everything ready. We check whether the scope is a good fit. If you want a free preview, you can opt in and agree a timeline. There is no payment to see it. Hosting is £19.99/month only if you choose to launch, with one revision round included and launch timing agreed with you.
No existing website? The URL field is optional. You can read what a first small-business website needs or describe your project in the same enquiry form.